SportS’mores: Because real competition is messy and unpredictable

During a previous career as a newspaper sports editor, I often watched reporters settle for a cookie-cutter approach. Most were never athletes at a high level themselves, so they couldn’t understand why public competition is usually messy and rarely ends up how you expected.  Just like S’mores.  Since my campfire experience proves no two S’mores are alike, they seem the perfect metaphor for talking about sports.  

SportS’mores is written by Stan Johnston — or newoldflame on WordPress. Johnston, a technology marketing and communications executive, is former sports editor of The Sacramento Bee and St. Louis Sun, among other previous careers.

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